Marketing Management

Showing 1-11 of 11 results

Agritourism Training Materials

Colorado State University recognized the benefits that agritourism—providing educational and recreational experiences on the farm or ranch to tourists—can provide farmers and rural communities. While agritourism helps to diversify a farmer's income, not every farmer is prepared for a service-oriented industry. With the help of a Western SARE grant, researchers developed a curriculum to help farmers […]

Grower Track and Trace Handbook and Videos

Circle Fresh Farms is a network of small- to medium-sized greenhouses producing certified organic fresh vegetables. In order to remain competitive and compliant with emerging expectations to provide farm-to-consumer product tracking systems, Circle Fresh needed to create a product track and trace system that was compatible with industry standards and also accessible in cost and […]

A Guide for Hawai’i’s Farmers

This guide was developed to assist new farmers in tropical small-island settings by providing a distillation of expert information on sustainable agriculture principles, agroecology, crop production, animal production, agroforestry and marketing.

Putting the Winter Back in Winter Squash

For growers, it doesn’t matter how much you harvest. What matters is what you sell! A good example of that came out of Oregon recently, but applies broadly. Growers were having trouble producing and storing a crop they for sale in the winter into the early spring. “We heard from farmers that they weren't making […]

On-Farm Internship Training Binder

The Placer Ag Futures Project was conceived as a response to critical issues affecting local agricultural sustainability. This project was intended to help grow a new crop of agricultural professionals that are trained in sustainable agricultural practices. One part of the Ag Futures Project was the on-farm internship training. The summer internship program consisted of […]

Hawaii and the Pacific Islands Face Unique Challenges During the COVID-19 Crisis

The agriculture community in Hawaii and the Pacific Islands is feeling the same impacts from COVID-19 as the mainland. But in addition, the islands face the added challenges of remoteness and having tourism-dependent economies.  The loss of tourism is a huge impact for all of the food system. Restaurants rely on tourists and the local […]

Fresh Growth Podcast

Fresh Growth: Approaches to a More Sustainable Future from Western Ag Practitioners introduces you to farmers and ranchers from around the western United States who are finding innovative sustainable practices that enrich the natural resources we all care about. These successful multi-generational operations experiment with new ideas and are making it pay. Listen in as […]

Helping Farmers Profit with Winter Squash

Sustainable Agriculture Fact Sheet                            June 2020   State: Oregon                    Commodity: Squash Need: Squash varieties that store well (and taste good) for winter sales Background: Winter squash is a delicious and nutritious vegetable. Pacific Northwest retail winter squash sales peak in October/November and decline through April when almost all the squash sold in Oregon is […]

Living on the Land

One of the most comprehensive and adaptable curricula in the country for training natural resource professionals to, in turn, teach small-acreage landowners how to care for their soil, air and water while maximizing the land’s value.