Circle Fresh Farms is a network of small- to medium-sized greenhouses producing certified organic fresh vegetables. In order to remain competitive and compliant with emerging expectations to provide farm-to-consumer product tracking systems, Circle Fresh needed to create a product track and trace system that was compatible with industry standards and also accessible in cost and complexity for smaller producers.
After extensive assessment of the circumstances, resource constraints and operational dynamics of this diversity of producers, PTI Print and Circle Fresh developed a system that successfully implemented both product tracking and inventory management and financial system integration.
As part of the implementation of the pilot program, Circle Fresh has also developed a step-by-step track and trace implementation handbook for small-to-medium scale producers and a series of on-line video tutorials to guide producers through all of the major steps in establishing a successful track and trace system.
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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.