Market Opportunities of Conventional vs. GMO-free Broilers

2016

Berggren Demonstration Farm (now Phoenix Farm Enterprises, Inc) performed a side-by-side comparison of pasture-raised Cornish Cross broilers fed on GMO-free feed vs. conventional feed. Three batches of birds were raised under experimental conditions, tracking feed costs, labor inputs, transportation, and dressed weight at processing. At point of sale, consumers were informally surveyed to evaluate preferences for GMO-free vs. conventionally fed birds, with a higher cost-per pound price assigned to the GMO-free birds to account for higher feed costs. This video explains the project and the results.

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.