An objective is a statement in specific and measurable terms that describes what you intend to achieve.
SMART Objectives:
Specific
What specifically is to be achieved? What results are to be achieved through the proposed actions? Keeping objectives simple can ensure they are clear and specific. This also reduces the chance for disputes or confusion for reviewers. Complex objectives should be broken into sub-objectives. This allows individuals to focus their efforts and guides them in marshaling the resources necessary to achieve results.
Measurable
How will you know when an objective has been achieved? Some objectives can be measured quantitatively; others must be measured qualitatively. What data will be used to measure/track if the objectives are being accomplished?
Achievable
An achievable objective is one that can be accomplished. Include a clear explanation of what will be done. Achievable objectives are realistic given team resources, time frame, and overall goal of the proposal. Keeping objectives specific and measurable can help to make them achievable and realistic. Objectives should challenge the project team toward continuous accomplishment but should not be unrealistic and unattainable.
Relevant
For an objective to be meaningful, it must be relevant. Relevant objectives contribute to Western SARE’s goal of advancing sustainable agriculture in the West. Relevant objectives should also align with your team’s or organization’s larger goals.
Time-bound
An achievable time frame must be set for reaching each objective. Consider assigning specific target dates not only for the performance objective itself, but also for each lesser milestone. Remember to be specific toward achieving results and guide action in a results-oriented way toward the objective.