An objective is a statement in specific and measurable terms that describes what you intend to achieve.
SMART Objectives:
Specific
What specifically is to be achieved? What results are to be achieved through the proposed actions? Keeping objectives simple ensures they are clear and specific. This also reduces the chance for disputes or confusion for reviewers. Complex objectives should be broken into sub-objectives. This allows individuals to focus their efforts and guides them in marshaling the resources necessary to achieve results.
Measurable
How will you know how when an objective has been achieved? Some objectives can be measured quantitatively; others must be measured qualitatively. What data will be used to measure/track if the objectives are being accomplished?
Achievable
Accountability for performance objectives must specifically state who is accountable. A clear explanation of what is to be done will help reduce confusion for reviewers. Defining accountability will ensure a sense of urgency and purpose on the part of the proposal.
Realistic
For an objective to be meaningful, it must be realistic and reasonable. A well written performance objective focuses on the goals required to meet the objective. Objectives should challenge the project team toward continuous accomplishment, but should not be unrealistic or unattainable.
Time bound
An achievable time frame must be set for reaching each objective. Consider assigning specific target dates not only for the performance objective itself, but also for each lesser milestone. Remember to be specific toward achieving results, and guide action in a results-oriented way toward the objective.